Ōtautahi Christchurch will build a portfolio of major events that excites and engages our people throughout the year while showcasing our city as an exceptional place to live, visit and invest.
Christchurch has invested in major events for many years. There is significant value in the contribution they make to the life of the city, by defining Christchurch as a destination, bringing communities together, attracting visitors, stimulating economic activity and raising our city’s profile nationally and internationally.
The Christchurch City Council sets the overall policy outlining the role of events in the Events Policy Framework.(external link)
Different events have different outcomes. The Christchurch City Council is responsible for the support and delivery of local and regional community events. ChristchurchNZ is responsible for major events. Major events help build a city’s profile and often have a stronger economic focus than small-scale or community focussed events.
This Major Events Strategy sets a clear direction for the attraction and delivery of major events by ChristchurchNZ. It outlines our vision, outcomes sought, responsibilities, priorities and implementation approach.